Zipipop's Guide to Building Successful Social Media Services

This presentation outlines some of the key things we have learnt through studying, developing and consulting in the social media sector over the last three years. It provides some principles for concepting, developing, marketing, and analyzing “social media” services.



Note: Slide 22 was partially inspired by a conversation with Marko Artisaari, in relation to the reasons Dopplr created its Social Atlas "public space". He made the very interesting point that very few services that focused primarily on catering for exclusive groups were very successful.