Constant innovation is a necessity these days. You cannot afford to rest on your laurels, since the rapid spread of information in today's social media turbo-charged web means others will quickly adopt and start using your ideas. So the only strategic option is to stay one step ahead.
Amongst other things Zipipop has a reputation for innovation, which has been achieved through a willingness to think out-of-the-box and take risks. But a lot of this comes from a simple creative tool that we started using right at the beginning of our existence: it is called the "bobo idea".
A bobo idea initiates an micro-brainstorming session at any time of day and in any context. You can think of a bobo as being the seed of a potentially good idea.
How does it work?
When you have an idea that is not necessarily a good one, but you still want to share it to see where it could lead. You say; "Hey, I've got a bobo idea. What if we…"
This immediately tells the listeners to adopt a nonjudgmental, open-minded attitude (like in brainstorming sessions); which means that there is no such thing as a bad bobo – just neutral or good ones.
This simple tool is incredibly liberating and we have notice that many of our clients and partners start using it too.
My Zipipop co-founder, Helene Auramo, used the word bobo a lot for some unknown reason and we just somehow started using it for this purpose and it has simply stuck. I think it works because it has a naive, unformed feeling that fits very much with this way of thinking and sharing.
Adopting the use the bobo tool has knock on benefits to the whole organizational atmosphere, since it promotes core social media philosophies, such as: sharing, transparency, meritocracy, innovation and the willingness to take risks.